The Behavioral Growth Audit
Find out why people aren’t buying.
We find what’s stopping your buyers, prove it with your own data, and tell you what to fix first.
Paid traffic can’t be traced
No GA4 tag or ad pixel detected. Ad spend is running without attribution.
Quote form fails
A test submission returned an error. Inbound requests are going nowhere.
Three choices, no default
The homepage asks visitors to pick between three paths above the fold. Most pick none.
Proof arrives too late
Customer reviews appear only after pricing, when the doubt has already set in.
Sample snapshot. Northwind Supply is a fictional company.
The free Buyer Snapshot
Two business days. Four answers you didn’t have.
Send us your website. We read it the way a first-time buyer does, then test what they can’t see.
Is anything being measured?
We check for analytics, ad pixels and CRM capture. Spend without tracking is the most expensive leak there is.
Do the forms actually work?
We submit them. A surprising number fail quietly, and nobody finds out for months.
Is the next step obvious?
Every extra decision costs buyers. We count the choices you ask them to make before they act.
Is the proof where doubt lives?
Reviews and results only work if buyers see them at the moment they hesitate.
When growth slows, most companies spend more. The leak is usually smaller and stranger than that.
A form that doesn’t send. A page that asks for three decisions at once. A pixel nobody installed. More budget pours straight through it.
The full audit
Six lenses on one question. What stops a buyer from saying yes?
Behavioral science
How your buyers actually decide.
People don’t read your site and weigh the facts. They skim, hesitate and take shortcuts. We find the moments where your pages fight those shortcuts instead of working with them.
Measurement
Whether analytics, pixels and CRM capture what really happens.
Messaging
Whether a stranger gets what you sell, and why it’s for them, in five seconds.
Channels
Which sources bring buyers, and which bring browsers you pay for.
Creative
Whether your ads and content earn attention or just take up space.
Operations
Follow-up, routing and reporting done by hand that should run on its own.
Recent findings
The leak is rarely where the client thinks it is.
EdTech platform
About to launch paid ads with no analytics, no pixels and no CRM in place.
B2B media brand
A broken inquiry form. Roughly 20 inbound leads went nowhere.
Nonprofit fundraising platform
275 conversions at a $49 blended cost once the path to sign up was rebuilt.
Client names withheld. Details shared on request with permission.
Process and price
Free to start. One fixed fee if you go further.
Day 1–2
Buyer Snapshot
Free. An outside-in read of your site, tracking, forms and path to purchase.
20 minutes
Review call
We walk through the snapshot together. If a full audit isn’t worth it, we’ll tell you.
Weeks 1–3
The audit
We go behind the login: analytics, ad accounts, CRM, reviews and sales conversations. About three hours of your time.
Week 3
The plan
Findings, the five fixes that matter most, and a 90-day plan your team can run.
The Behavioral Growth Audit
$4,900
Fixed fee. Half to start, half before the debrief.
- Written report
- Executive summary deck
- Top five fixes, ranked
- 90-day action plan
- 60-minute debrief
Continue into implementation within 30 days and the fee is credited.
The tools find the patterns. The judgment is mine.
Schenck & Co. is the advisory practice of Jeff Schenck. Fifteen years leading brand and growth as a CMO and fractional executive, 130+ projects across more than ten industries, and a creative director trained at the Academy of Art.
Every audit runs through specialist lenses built on AI tooling, which makes the analysis fast and thorough. Every finding is reviewed and signed off by me before it reaches you.
Jeff Schenck · Redwood City, California · jeffschenck.com
Questions.
Is this only for a certain kind of business?
No. If you sell, book or raise money online, or your leads start online, the audit applies. It works for founder-led companies and established marketing teams.
Is this an AI-generated report?
AI tooling does the heavy lifting on data and patterns. A senior strategist reads every finding, cuts what doesn’t hold up, and writes the recommendations. You get judgment, not a printout.
What access do you need for the full audit?
Read-only access to analytics, ad accounts and your CRM, plus any customer feedback or sales call recordings you’re comfortable sharing. We’ll sign an NDA on request.
Do you fix what you find?
If you want us to. Many clients continue into a short implementation sprint or an advisory role. The plan is written so your own team can run it either way.
What if the snapshot finds nothing?
Then you’ll hear exactly that, and you’ll have saved yourself the audit fee.
Free Buyer Snapshot
Send your site. See where buyers drop off.
- Delivered by email within two business days
- No call required to receive it
- Your details stay with us